The Evolution of Cycling Fashion: Past to Present
Cycling fashion has undergone a remarkable transformation over the decades—from heavy wool jerseys and leather helmets to today’s high-performance, design-forward apparel. For brands like Rothai, this evolution is not just about aesthetics; it's about function, innovation, and cultural identity. In this post, we explore the history of cycling fashion and how contemporary brands like Rothai are shaping the future.
The Early Days: Utility Over Style
In the early 20th century, cycling apparel was all about practicality. Riders wore wool jerseys that were breathable yet heavy when wet, and shorts made from thick cotton. Leather ‘hairnet’ helmets offered minimal protection but were the standard until the late 1970s. Pockets were sewn onto the front of jerseys for easy access to food and tools, and team kits were often simple and utilitarian.
The 80s & 90s: Branding and Bright Colours
As cycling gained popularity and sponsorship became a major part of the sport, jerseys began to feature bold, bright graphics and logos. Lycra revolutionised fit and comfort, replacing wool and cotton. This era brought in iconic kits like La Vie Claire, which combined Bauhaus-inspired design with team identity. Cyclists became billboards on wheels—style was starting to matter.
Cyclist with bright 89’s cycling hat and oakly cycling galsses
men cycling in the Tour De france with bright cycling kit
The 2000s: Aero and Minimalism
The turn of the century saw a major shift toward performance-enhancing fabrics and aerodynamic cuts. Clothing became more technical—moisture-wicking, wind tunnel-tested, and compression-friendly. Brands like Rapha began blending performance with premium, minimalist design, appealing to both racers and lifestyle cyclists. This period marked the birth of cycling fashion as we know it.
The Present Day: Identity, Sustainability, and Street Influence
Today, cycling apparel reflects broader cultural movements. Sustainability is a key driver—recycled fabrics and ethical production matter to modern cyclists. Fashion-forward urban cycling has blurred the line between streetwear and sportswear. Capsule collections, collabs with artists, and gender-neutral sizing are redefining what cycling gear can be.
Where Rothai Fits In
Rothai draws inspiration from this rich history while forging its own path. Our designs are rooted in performance, but we don’t compromise on story or identity. We honour cycling’s past—from heritage cuts and earthy palettes to modern materials and purposeful minimalism. Each Rothai piece is made not just to ride, but to represent the rider: determined, expressive, and unafraid to pedal through pain.
As cycling fashion continues to evolve, Rothai will always be riding at the intersection of style, story, and speed.
