About Rothai

At Rothai, cycling isn’t just a pastime—it’s a way of life. It's about early-morning climbs, late-night spins, and the moments in between. We ride for freedom, for the challenge, and for the stories we write with every pedal stroke. Rothai is Gaelic for Cyclist and we want to make products that give you confidence so you can focus on your ride.

Our motto?
Pedal through the pain.
Because growth lives just beyond comfort—and that’s where we thrive.

My name is Eddie Ryce and I hail from Scotland and have lived in Ireland since 2003, which is most of my adult life.  I am passionate about cycling and affordability.  Rothai exists to provide quality cycling apparel at a price that's right. Our 4-leaf clover icon symbolises luck, which is something every cyclist needs from time to time. Whether a professional making their own luck in the final sprint to the line or the casual cyclist luckily missing that pothole, luck plays a major part in our lives.

What We Stand For

We’re driven by four pillars that shape everything we do:
Grit, Passion, Style, and above all—Quality.

• Grit fuels our climbs, our comebacks, and our commitment to ride no matter what.

• Passion keeps us moving forward and builds the community we’re proud to ride with.

• Style is how we express ourselves on and off the bike—clean lines, purposeful design.

• Quality is non-negotiable. In our kit, in our stories, in every single ride.

What We Do

We create cycling apparel and experiences that empower riders to push limits and stay true to themselves.

• Gear that performs – Built to handle the ride, styled to reflect your edge.

• Stories that connect – We highlight real riders, raw journeys, and the beauty in the struggle.

• Community that lasts – Rothai isn’t just a club—it’s a crew. Inclusive, real, and always welcoming.

Our Culture

At Rothai, the ride is part of the workday. We celebrate progress over perfection, hustle with heart, and always find time to ride as a team. This isn’t a brand built behind desks—it’s built on the road, one mile at a time. We also promote Ireland as a cycling destination, with it's fabulous coastlines and challenging climbs, there is a lot to discover here on the green isle.

Join Us

Whether you’re hammering the pedals or cruising the lanes, Rothai is for those who ride with purpose. Come roll with us.

Rothai – Pedal through the pain.